PS --> The most intriguing thing I find about Specht's award winning copy - she wrote it in a moment of complete and utter frustration, sitting in a room full of men, in a time when women weren't taken too seriously. Her coworkers continued to press the idea of the L'Oreal woman as a "traditional and glamorous woman" who wanted to look good and dye her hair for her man - she was livid. In her office, determined to give these guys the editorial middle finger, she sat down and feverishly wrote a slogan that is still widely used and very popular, over 30 years later.
Specht says of that moment "I just thought, F*@# you. I sat down and did it, in five minutes. It was very personal. I can recite to you the whole commercial, because I was so angry when I wrote it."
Check out this AWESOME Relentless teaser video: