Tuesday, January 5, 2010

Do it for the T-Shirt

There is a ton of behind the scenes work and minute details that go into putting on a challenge - promotion, marketing, T-Shirts, communication, logistics, registration.....all the way to getting the water and ice. One of my favorite parts of putting on an event is directing the T-Shirt design.....after all isn't that why most of us take on races & fitness challenges....for the T-Shirt?

Above is a sneak peek of the back side of the I Am CrossFit Shirts. The front design is probably our best one yet thanks to the guys over at Life as Rx. The T-Shirt will be revealed, in all it's glory, Friday night @ the kick off I Am CrossFit meeting!

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