Thursday, January 14, 2010

The Art of Promotion

Marketing Defined:
  • If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday”, that’s advertising.
  • If you put the sign on the back of an elephant and walk it into town, that’s promotion.
  • If the elephant walks through the mayor’s flower bed, that’s publicity.
  • And if you get the mayor to laugh about it, that’s public relations.
  • If the town’s citizens go the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.
  • And, if you planned the whole thing, that’s Marketing!

2 comments: Lindsey and Web Smith said...


I love your blog! I look forward to working with you.


Nicole Hughes said...

Thanks Web - I love following the Smith Chronicles too, especially your recent insight on Apple & the garage gym! Can't wait for you guys to be in Austin ;)